problem of a mall

Wishing all those who happen to read this blog a very happy new year and merry Christmas.

I had envisaged that I would be forced to blog a lot this weekend, but 2/3^rd of the weekend passed without me writing a single line. Reason being, I had blast with a friend of mine. The start of the weekend was early, although I should not be using start of the weekend because life these days is more or less a weekend only.

So what about the weekend!!!

Well it was emotionally straining, because I deviated from logic. But as usual effort on war footing has started to brutally murder emotion and get back to logical Mr. Kumar. Efforts have started to bear fruits also.

So today I was in this mall called the ‘gopalan mall’. A rather different‘ish’ name to select for a mall, given that the names of other malls in the city are Bangalore central, Forum and Garuda.

Now the first impression that you have after looking at the mall is of ‘just like any other’. But on entering it we found that it was still under construction but open. Fine ‘fair enough’. So what about it?

Well when my friend just read the name of the mall, his impression was, “Yaar yahan par to kannad logon ke use kaa saamaan milta hoga”. I found that this impression was incorrect with the mall featuring most of the usually available brands having their factory outlets.

Another thing that couldn’t go unnoticed from my eyes was the sizable presence of a specific religious community say ‘A’.

From this observation I made a sweeping suggestion that, attracting that community would be crucial to the success of the mall. With that suggestion arose a very important question, “What all products can be kept in a mall to attract a specific religious community A?”

My friend snapped back, “None of the bigger brands make community specific products”. If as the owner of the mall I want to keep those people interested or more than interested i.e. enthusiastic about my mall or want to get a preference in the minds of those people….What should I do?

To put it into specific perspective, Britannia Good day Pista badam sells well in areas resided by A because of its colour. Now that is a simple solution to ensure that Pista Badam has ample supplies in the place. That automatically leads to the solution that products being liked by A like clothes of specific texture and colour also are ensure good visibility and supplies.

But can we get some specific products that aren’t available at other malls in my mall. I haven’t been able to come up with any. Help me out!!!

ak